The global automotive landscape is witnessing a massive consolidation of battery technology. At its recent Global Ecosystem Day, Geely Group officially introduced its unified power battery brand—Jiyao Energy —alongside a new English brand identity and the groundbreaking “Golden Brick” (Aegis Golden Brick) Hybrid Battery series.
The Birth of Jiyao Energy: Consolidating the Powerhouse
Following the strategy announced at the Shanghai Auto Show, Geely has integrated its diverse battery operations into a single entity: Zhejiang Jiyao Energy Technology.
This move unifies previous individual battery lines—such as the Golden Brick and Aegis Short Blade batteries—under the cohesive Aegis Golden Brick brand.
- The Global Identity: The new English logo carries deep meaning—“E” stands for Energy, while “G” represents Geely, Global, and Green.
- Strategic Partnerships: Beyond internal use, Jiyao Energy is exploring deep collaborations with Horse Powertrain (the Geely-Renault joint venture), signaling Geely’s intent to become a primary tier-1 supplier for global hybrid platforms.
Technical Breakthrough: Solving the “Hybrid Bottleneck”
As Plug-in Hybrid (PHEV) and Extended Range (EREV) sales skyrocket, the demand for specialized hybrid batteries has never been higher. Jiyao Energy’s new “Golden Brick” series addresses three critical pain points:
1. Ultra-Fast Top-Off Charging
Standard EV batteries often slow down significantly when they reach 80% charge to protect the cells. Jiyao Energy has optimized the 80%–100% SOC (State of Charge) charging curve, reducing the time for this final stretch to just 11.5 minutes. This is a 75% improvement in speed compared to competing products.
2. High Power in “Limp Mode”
One of the biggest complaints with hybrid vehicles is the loss of performance when the battery is low (low SOC).
- The Solution: Even at below 20% charge, the Golden Brick hybrid battery can deliver a 5-second burst power of 2100W.
- The Result: Drivers experience consistent acceleration and power delivery, even when the battery is nearly depleted.
3. Industry-Leading Lifespan
Utilizing advanced active material coating and SEI film self-repair technology, these cells achieve a cycle life of 4,500 charges. For the average user, this translates to a battery that could easily outlast the vehicle itself.
Analysis: Why This Matters for the Global Market
Geely’s decision to centralize battery production is a classic move to achieve Economies of Scale. By unifying its battery tech across brands like Geely, Zeekr, and Lynk & Co, the group can:
- Drive Down Costs: Lowering the MSRP of NEVs to compete more aggressively with internal combustion vehicles.
- Accelerate R&D: Focusing innovation on a single platform rather than fragmented projects.
- Global Export Readiness: With the Horse Powertrain partnership, we expect to see Geely’s “Aegis Golden Brick” technology appearing in European and international models soon.
Consultant’s Perspective
The integration of Jiyao Energy marks Geely’s transition from a car manufacturer to a high-tech energy provider. For international partners, this represents a new, stable, and technologically advanced source for PHEV and EV battery solutions.
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